Trashaid
Director: Malene Nielsen

Series of short documentaries 1,5 min, in media performance. Shot on hd. TrashAid 2011.

Trashaid was launched on 24 October as a new company, which collected household waste in Copenhagen, and sent it to Ethiopia for recycling. TrashAid has been very well received by everyone from ordinary citizens to journalists who have been introduced to the concept. All in all a success, except for one thing: TrashAid is bogus. By this event in the media TrashAid is trying to draw attention to environmental consciousness and the perception of the Other.